Privacy policy

At WaterAid we take your privacy very seriously and are committed to protecting your personal information. Please read this policy, along with our website terms and conditions carefully to understand how we collect, use and store your personal information.

Who we are

WaterAid, a charity, aims to transform lives by improving access to clear water, decent toilets and good hygiene available in India’s poorest communities.

WaterAid in India operates as Jal Seva Charitable Foundation (Jal Seva) registered as a not-for-profit company under Section 25 of the Companies Act, 1956 (now referred to as Section 8 under the New Companies Act of 2013) holding an FCRA Registration #231661627. Jal Seva is an Associate Member of WaterAid International

WaterAid India is the ‘controller’ of your personal information and is responsible for it. This privacy policy explains how we, WaterAid India may collect and use the information you give us.

This policy includes:

  • How we collect personal information
  • What categories of personal information we collect
  • How we will use your personal information
  • Communicating with you
  • Supporter analysis
  • Facebook marketing
  • Children’s data
  • Our use of cookies
  • How we keep your personal information safe and who has access to it
  • Who we share your personal data with
  • How we keep your information up-to-date
  • How long we keep your information for
  • Our legal basis for processing your information
  • Your rights
  • Complaints
  • Changes to this Privacy Policy
  • How we collect personal information

We collect personal information in the following ways:

When you provide it directly

For example, when you:

  • enquire about our activities or services
  • visit our website
  • make a donation
  • sign up to receive updates from us
  • create or update a profile
  • post content to our website or via our social media (including Facebook)
  • meet with us
  • take part in one of our events, campaign or fundraise for us
  • communicate with us (either online, by email, phone, SMS or post)

When you provide it indirectly

For example, when it is shared with us by third parties such as professional fundraisers, partners, or subcontractors acting on our behalf, or through fundraising sites such as Ketto or BitGiving. These organisations will have their own privacy policies, and/or statements so please do ensure you check when providing your personal information to them.

When you have given other organisations permission to share it

You may have provided your details to another organisation that works with WaterAid. For example, our face to face street fundraisers or in order to sign up to a third party event. When working with other organisations, we work to ensure it is completely clear to you that your information will be shared with WaterAid. The information we get from these third parties depends on your settings and the permissions and choices you have provided, so you should regularly check what you have agreed that these third-party organisations may share with us or with others.

Via social media

Depending on your settings and the relevant policies and terms of service, when using social media and messaging services like Facebook and Twitter, you might give us permission to access information about you from those accounts or services.

When we collect information when you are using our website

Upon visiting our website, information about your visit is recorded and stored. See the section below on the use of cookies for more details.

When your information is available from public sources

We may collect personal information about you from the public domain, such as from open social networks, company websites, political and property registers and news archives. We may use third-party agencies to collect this information. Please see the section below on “What categories of personal information do we collect?” for more details.

What categories of personal information we collect

  • The types of personal information we collect depends on how we intend to use it.
  • We collect, store and use the following kinds of personal information:
  • Identity data, including your name, date of birth (for example, if you make a donation, volunteer, or sign up for an event).
  • Contact data, including your email address, postal address, and phone number (for example, if you sign up to receive updates from us).
  • Financial data, including bank or payment card details (for example, if you make a donation).
  • Transaction data, including details of you’re giving.
  • Technical data such as your IP address, when you browse our website.
  • Marketing data such as your preferences for receiving communications from us.
  • Any other information you provide us as above (see “How we collect personal information”).

Sensitive personal information

Data protection law identifies certain categories of personal information as sensitive and therefore requiring more protection. For example, information about health or ethnicity. Where appropriate we may also collect/use this information, but normally only where we have your explicit consent or data protection law allows it, such as to protect the life of an individual participating in a fundraising event. We only aim to collect this type of information when we feel it is necessary in relation to your relationship with us.

How we will use your personal information

We will use your personal information in a number of ways depending on the purposes for which it has been collected, including for the following purposes:

  • To provide you with the services or any information you have requested
  • To update you about any changes to our services
  • To communicate with you as set out in this policy below (including administrative communications as well as communications about our work, services, fundraising, and events)
  • To administer payments such as donations
  • To display your profile or content on the website (if you have agreed to do so)
  • To administer our website and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes.
  • To maintain our organisational records and ensure we have your most up-to-date details, including marketing preferences
  • To help us improve our services, campaigns or information-offering, and improve your interactions with our website (including via cookies)
  • To enable you to participate in interactive features on our website
  • To enable you to participate in voluntary surveys or research
  • To analyze your website behaviour
  • To tailor advertising that is presented to you on the internet according to your interests, preferences and other characteristics, and to measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you
  • To administer your volunteering or employment application
  • To assist in your voluntary or fundraising work, or to run our events
  • To deal with enquiries and/or complaints made by or about you
  • To audit and/or administer our accounts
  • To help us work with third parties to ensure that we send you targeted communications (see “What categories of personal information do we collect?” above)
  • To contact you where you have been identified as a contact person for an organisation, such as a school
  • We always want you to get the most out of our website, so if you do experience any issues with our online forms we may follow up with you to find out how our team can best support you with any problems experienced.

Communicating with you

Administrative communications

We will communicate with you using the contact details you have provided for essential administrative purposes, such as to administer a donation or provide you with information regarding a fundraising event you have asked to take part in.

Marketing communications

We love to keep our supporters up to date with our fundraising, marketing, and campaign activity.

If you have given us your consent to do so, we will contact you for marketing purposes by email, SMS message and telephone calls. We may also send you communications by post, on the basis, it is in our legitimate interests to do so unless you ask us not to.

We currently send the following marketing materials:

  • Updates about our work – including newsletters, magazines, and other publications.
  • Campaigns – information about our campaigning activities and their progress.
  • Appeals and fundraising activities – including requests for donations, information about how you can leave us a gift in your will, and how you can take part in fundraising events or fundraise on our behalf, as well as the impact all of this has on our work.
  • Events – including details of our challenge events and other sponsored activities. If you sign up to take part in an event we will also send you administrative communications about how you can take part.
  • Volunteering – information about how you can get involved with volunteering for WaterAid.

You are in control of how we use your personal information for marketing and fundraising purposes and can update your preferences at any time. If you would like to contact us about your marketing preferences, please write to WAI-Delhi (Country Office), 2nd floor, New Block RK Khanna Tennis Stadium, DLTA Complex, 1, Africa Avenue, Safdarjung Enclave New Delhi 110029, Delhi, India, email [email protected] or call us on 011 66124455  – our Supporter Care Team will be happy to answer any queries you may have. If you do ask us to stop sending marketing communications, please note that we will continue to send you administrative communications as needed.

Facebook marketing

We participate in Facebook’s ‘Custom Audience’ program, which enables us to display ads to our existing supporters when they visit Facebook. We provide your email address, mobile number and address, to Facebook so they can determine whether you are a registered account holder with them. Our adverts may then appear when you access Facebook. Your data is sent in an encrypted format that is deleted by Facebook if it does not match with a Facebook account.

For more information please see Facebook's information about Custom Audiences and Facebook’s Data Policy

Children’s data

While we do not actively collect information from children (under-18s), we appreciate that our supporters are of all ages. Where appropriate, we will always ask for consent from a parent or guardian to collect information about children. All WaterAid events will have clear rules on whether or not children can take part and the collection of data will be managed in accordance with each individual event, with appropriate safeguards in place.

Our use of cookies

'Cookies' are small pieces of information stored on your computer or mobile device when you visit our website, to collect information and identify you. We provide separate information about our use of cookies here.

How we keep your data safe and who has access to it

We place great importance on the security of your personal information and always take appropriate precautions to protect it.

We ensure that there are security measures in place to protect your personal data. For example, we use encryption technology on our websites and carry out regular security reviews on our network.

We only allow authorised personnel to have access to your information i.e. WaterAid staff, volunteers or contractors and ensure that they are appropriately trained.

Payment details (such as credit or debit cards) we receive through our website are passed securely to our payment processing providers who meet the required Payment Card Industry (PCI) Security Standards. We do not store your card details when donations are made in this way.

Despite all of our precautions, no data transmission over the internet can be guaranteed to be 100% secure.

Who we share your personal data with

Sometimes, we use external organisations to process personal data on our behalf – for example suppliers and subcontractors, payment providers, mailing houses, legacy administrators and external fundraising entities and platforms. Before working with these companies we perform rigorous checks to ensure they provide appropriate safeguards in respect of your personal data and treat it in accordance with the law. We always ensure we have a contract in place with these third party suppliers, and those contracts include robust data protection requirements.

We might need to share your personal information with others if we are under a duty to do so or to comply with a legal obligation, or in order to protect the rights, property or safety of WaterAid, our employees, volunteers, supporters or others. This includes for example sharing details with the police or for regulatory reasons.

Your rights

You retain ultimate control of how we use your personal information.

You can always request details and copies of the information we hold about you.


If you would like to make a complaint about how we process your personal data, please contact us at s[email protected].

Changes to this Privacy Policy

This policy may change from time to time. If we make any significant changes to this policy, we will publicise these changes clearly on our website or contact you directly with more information.

This Privacy Policy was last updated on 01 March 2019.

Please revisit this policy each time you consider giving your personal information to WaterAid.